In 2023 Roku designed and built their very own TV from the ground up. As the Roku Brand TV Creative Lead, I worked hands-on with the Creative Director and Product Manager to develop the look and feel of Roku's Select and Plus Series TV packages. This also included design and production of all the internal components: welcome envelope, quick start guide, marketing inserts and legal documentation. The large Roku purple box designs stand out from the competition and bring awareness to the fact that Roku is now building televisions.
