In 2023 Roku designed and built their very own TV from the ground up. As the Roku Brand TV Creative Lead, I worked hands-on with the Creative Director and Product Manager to develop the brand look and feel of Roku's Select, Plus and Pro Series TV packages. This also included design and production of all the internal components: welcome envelope, quick start guide, marketing inserts and legal documentation. The large Roku purple box designs stand out from the competition and bring awareness to the fact that Roku is now building televisions.
I designed the Roku Pro Series TVs with a darker background and simplified content to allow the TV image to pop. It gave a more sophisticated energy which reflected the high-end technology and raised price point.
The Roku Plus and Select Series TV packages were designed brighter and pushed the purple brand color. Though the general look is dramatically different from the Pro Series package designs, content placement, fonts, and the purple and gold hues keep the packages feeling like a family of products.
