When it was time to update the look of Roku's TV packaging we pumped-up the color and leaned into the new Roku brand look by incorporating more Roku City elements. This shift focuses more on what Roku's audience is already familiar with and loves, and introduces to new markets the joy that they will experience using a Roku TV.
This is the Roku Plus and Pro Series lineup. I also produced several of these for Canada as well. Additionally, several were updated and positioned for big-box club stores.
These are the top of the line Roku Pro Series LX TV packages.
Roku Pro Series and Roku Pro Series LX together.
This is the main Roku Plus Series set of TV packages.
The TV sets all come with a protective film over the screen. These stickers show how to peel the film off and where to locate the remote control finder button—a very handy feature that was being overlooked by consumers.
This Pro Series brochure was designed to show all the prominent features of the TV.
This accessory box is packed into the TV box and contains the remote control, cords, quick start guide, Roku sticker and legal documentation.
This welcome envelope holds the quick start guide, remote control guide card, legal documents and a Roku sticker.
Pro Series TV Quick Start Guide
Plus Series TV Quick Start Guide
This cardboard piece protects the TV screen. We designed it to also act as a general placement guide. The user can hold it against the wall where the TV might go to see how it looks before drilling any holes.