This was my first ad campaign with Pickering Laboratories. My goal, as always, was to develop a concept that would be both relevant and engaging to our target. I came up with a laboratory manifesto idea based off of what the technicians need and what Pickering Labs offers.
To stand out from typical scientific publications content, I executed the idea using hand painted lettering and highly saturated colors. We ran the campaign in publications, banner ads and at events. The feedback was quite good and helped garner Pickering Labs much attention.
